Where purity meets performance.
Welcome to Earthy Makeup. The new choice for conscious beauty.
Our plant-based, vegan beauty products are thoughtfully made using clean, skin-friendly ingredients, bringing makeup back to what it was meant to be. Powerful, minimal, and easy to wear every day.
PFAS free, paraben free. No toxins or no harsh chemicals. Just clean, luxurious beauty made in Italy, that feels as good as it looks.
At Earthy Makeup, we believe makeup should enhance your natural beauty and not hide it. Inspired by earthy tones, clean ingredients, and effortless elegance, we create conscious, eco-friendly, cruelty-free makeup designed for real life.
If you believe in conscious beauty, sustainability, and products that give back to the Earth, you can create meaningful change.
That’s why we believe in Earthy Makeup.
And we hope you’ll join us in choosing clean beauty that’s better for you, and the planet.
Each review is from one of the first people to test our products — honest impressions, shared with heart
“Applying this lipstick is a pleasure. Gorgeous effect of Earthy Love for an important "soiree"; everyday faithful friend, my dear "Dreamy Coral"!”
Product: Shine Through - Luminous Lipstick
“Oh my goodness! Can we discuss truly, the best red lipstick EVER?! I have to have my make up done for work and the ONE thing I will not allow is another brand of make up. Honestly- it’s like BUTTER and looks so fab! My favourite lipstick ever!”
Product: Shine Through - Luminous Lipstick
“I finally found a mascara that doesn't irritate my eyes and also doesn't leave me looking like a panda after a few hours. I highly recommend this product!!”
“I just love it! It stays perfect for a very long time (even a whole day!), it's easy to apply, and it makes my eyelashes look perfectly defined.”
“The shade Terra is the perfect shade for me, smooth application, cute soft packaging and feels so light and nourishing on the lips”
Product: Shine Through - Luminous Lipstick
“The mascara is amazing !!! Makes the lashes so big and it’s so high quality . I am happy I found a brand that is so effective and conscious! Looking forward to try more products !”
